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This year-over-year discount more than offset increased sports activities price ensuing from additional events. As expected, this displays elevated bills, including larger sports rights amortization, ensuing 29 weeks from today extra occasions in the present quarter in addition to higher expenses associated with efficiently growing our cell and broadband businesses and investment in key growth initiatives, which now contains Sky Connect, our not too long ago launched commercial broadband enterprise within the U.K. We continue to count on Sky EBITDA in the second half of this 12 months to accelerate from first half ranges, reflecting the benefits of a reset to major sports rights in addition to a extra environment friendly working structure. In NBCUniversal's Media phase beneath Jeff Shell and Mark Lazarus, we're beginning to see the benefits of our new working construction. Media EBITDA declined 3.7% when including Peacock, which generated income of $91 million and an EBITDA lack of $277 million. Theme Parks revenue decreased 33.1% in the quarter and generated an EBITDA lack of $sixty one million, which included $100 million of Universal Beijing pre-opening prices. Media, which combines our Tv businesses in Peacock; Studios, which combines our film and television studio companies; and Theme Parks. And NBCU, which appears just like the division with essentially the most upside popping out of COVID, I'm simply -- I do not know if that is the year of peak losses for Peacock, but Theme Parks seem like they're on a five yr development traits, promoting -- manufacturing is coming back, and many others., at Sky, you possibly can see the leverage.
We were not too long ago named as one among the top 5 Big Companies to Work For within the U.S. 10 Inclusive Companies in the U.K., a testament to the work and passion of our great staff. The most important amount of on-line ad revenue in the first half of the year got here from key phrase searches, where advertisers pay search engine corporations to checklist their Web pages higher in outcomes presented to users as they do online searches. Seeking to the second quarter, we anticipate healthy growth in distribution revenue to continue. China later in the second quarter. So in summary, we're all very proud and inspired by our first quarter outcomes. Turning to bills. Cable Communications first quarter expenses elevated 1.5%. Programming expenses were up 5.5%, primarily because of the variety of contract renewals that began to cycle by way of in 2020 combined with annual escalators in present agreements. For the full 12 months, we proceed to anticipate programming expense to increase at excessive-single-digit levels. Looking to the second quarter, we expect programming expense development to increase at low-double-digit levels because of the continued impact of contract renewals as nicely as the comparison to last year's second quarter, which was favorably impacted by adjustments accrued for buyer RSN charges.
And from what we see today, we anticipate complete broadband additions for the year to grow by mid-single-digit levels compared to 2019, which apart from the extraordinary growth we had in an unusual 2020, was the very best 12 months in greater than a decade. New U Life the company behind the Somaderm Gel, believes that everyone deserves to reside their best life doable, and this product is designed that can assist you just do that. We generated 221,000 internet buyer additions, the very best first quarter in six years, driven by streaming across our markets as well as steady momentum in cellular and broadband throughout the U.K. Direct-to-shopper income elevated 1.8% with progress within the U.K. Advertising income declined 3.4% as lower entertainment ratings and robust political comps have been partially offset by extra sports activities within the quarter, strengthened information and the launch of Peacock. We additionally anticipate considerably higher sports activities rights amortization compared to last 12 months when occasions have been paused. Significantly fewer releases in the primary quarter resulted in lower bills driving EBITDA development of 66%. We're excited to be releasing Fast 9 in theaters later in the second quarter, however we delayed the discharge of Minions 2 from July of this yr to July of 2022, which is able to shift the income from 2021 to 2022 in addition to we're continuing to handle our film fleet to maximize value.
Excluding Peacock, Media EBITDA increased 10%, primarily driven by decrease bills, which was partly as a consequence of decrease entertainment prices related to fewer original hours aired and partly due to our new operating model. Media revenue increased 3.2% pushed by 9.1% development in distribution income, which mirrored increased charges put up the profitable completion of several carriage renewals at the end of 2020, partially offset by subscriber declines, which confirmed sequential enchancment. Turning to video. Revenue was consistent with the prior 12 months, reflecting very wholesome ARPU progress of 6.8%, offset by web video subscriber losses totaling 491,000, which we felt totally on the join side as residential churn improved yr-over-12 months. The strong customer additions coupled with ARPU progress of 4.4% drove a 12% increase in broadband income for the primary quarter, the most important driver of overall cable income, and we expect this pattern will continue. Cable Communications EBITDA grew by 12% with margins reaching 43.2%, reflecting 250 basis factors of 12 months-over-yr improvement.
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